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PLAYBOY PLAYMATES THAT HAVE PASSED AWAY By Dallas Realtor Bill Cherry

PLAYBOY PLAYMATES, NOW DECEASED

By Dallas Realtor Bill Cherry
It occurred to me yesterday after I had posted my piece on my Playboy days, that surely some of

the Playmates are now deceased. Interestingly, here's the list. The earlier Playmates usually

passed away from cancer or heart disease. The later Playmates primarily died of drug overdoses.

A couple were murdered and a couple took their own lives.

 
Dec 1953 Marilyn Monroe (6/1/1926 - 8/5/1962) [age 36]
Feb 1954, Apr 1954,Apr 1955 Margaret Scott/Marilyn Waltz (11/5/1931 - 12/23/2006) [age 75]
Sep 1954 Jackie Rainbow (6/6/1933 - 6/15/1988) [age 55]
Feb 1955 Jayne Mansfield (4/19/1933 - 6/29/1967) [age 34]
Jun 1955 Eve Meyer (12/13/1928 - 3/27/1977) [age 48]
Mar 1956 Marian Stafford  (?/?/1933 - 11/?/2006) [age 73]
Nov 1956 Betty Blue (8/14/1931 - 8/23/2000) [age 69]
Feb 1958 Cheryl Kubert (? - 4/25/1989) 
Jul 1958 Linne Nanette Ahlstrand 
Oct 1958 Pat Sheehan (9/7/1931 - 1/14/2006)[age 74]
Nov 1960 Joni Mattis (11-28-1938 - 9/4/1999) [age 60]
Mar 1961 Tonya Crews (2/2/1938 - 8/7/1966) [age 28]
Oct 1961 Jean Cannon (10/5/1941 - 11/17/2005) [age 64]
Jan 1962 Merle Pertile (11/23/1941 - 11/28/1997) [age 56]
Mar 1962 Pamela Anne Gordon (2/10/1943 - 9/21/2003) [age 60]
Oct 1962 Laura Young (5/22/1938 - 11/27/1999) [age 61]
Dec 1962* June Cochran (2/20/1942 - 5/21/2004) [age 62]
Nov 1963 Terre Tucker (10/9/1944 - 12/16/1990) [age 46]
Dec 1963* Donna Michelle (12/8/1945 - 4/11/2004) [age 58]
Apr 1965 Sue Williams (11/14/1945 - 9/2/1969) [age 23]
Aug 1965 Lannie Balcom (3/14/1941 - 1/12/1991) [cancer, age 49]
Jan 1968* Connie Kreski (9/19/1946 - 11/18/995) [lung cancer, age 49]
Nov 1968 Paige Young (3/16/1944 - 7/13/1974) [drug overdose, age 30]
Nov 1969* Claudia Jennings (12/20/1949 - 10/3/1979) [age 29]
Dec 1969 Gloria Root (5/28/1948 - 1/8/2006) [age 57]
Jul 1970 Carol Willis (4/17/1949 - 11/6/1971) [age 22]
Feb 1971 Willy Rey (8/25/1949 - 8/13/1973) [age 23]
Feb 1977 Star Stowe (3/19/1956 - 3/16/1997) [age 40]
Jun 1978 Gail Stanton (11/19/1954 - 11/21/1996) [age 42]
Apr 1979 Missy Cleveland  (12/25/1959 - 8/14/2001) [age 41]
Aug 1979* Dorothy Stratten (2/28/1960 - 8/14/1980) [age 20]
Jun 1981 Cathy Larmouth (7/15/1953 - 1/4/2007) [age 53]
May 1992 Anna Nicole Smith (11/28/1967 - 2/8/2007) [age 39]
Dec 1994 Elisa Bridges (5/24/1973 - 2/7/2002) [age 28]

 

 


 
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REALTOR BILL CHERRY & PLAYMATE CHRISTA SPECK

Christa Speck Was the Most Beautiful of All

By Bill Cherry

It was in the days of bachelor pads and Christa Speck...the most beautiful Playmate ever. 

The cool jazz of Ella, Sinatra, Mathis and the Count with Johnny Rivers and Maynard thrown in every once in a while.  The apartment in a complex with as many airline stewardess neighbors as possible.  

Chevis and waters by the pool.  Trying not to look drunk when you were totally blatto.

Hoping to scope out ittsy bittsy, teeny weenie, yellow polka dot bikinied chicks if you stayed by the pool long enough, and even though you had a strange colored tan with dark orange hands, elbows and kneecaps compliments of a five buck bottle of Man Tan.

Trying to cook from the recipes of Playboy chef Thomas Mario (who, although I never saw a picture of him, I know was far cooler and more urbane than Emeril), smoke a pipe and basically live like Hugh Hefner said we should.  And to be sure we knew how, he told us every month in the Playboy Philosophy and the Playboy Advisor columns.

And I never doubted for a second this was the Real Me.  I just had a different name and was shorter than Hef.  And I lived in Denton, Texas and he lived in Chicago.  How could that really matter?  I knew they were nothing more than minor obstructions to Playboy bachelor justice.

So on my limited college budget I decorated my apartment with Danish Modern furniture on top of a turquoise and orange shag carpet, had Ella and the Count playing on the Gerrard record changer, puffed on my pipe and invited the airline stewardesses by for cocktails and a bit of my interpretation of the Playboy philosophy (which they hardly ever bought). 

And I made sure my turquoise and orange shag had been freshly raked before the cocktail hour.

For future reference, I saved every Playboy Magazine.  I've got them from January 1961 through December 1971.  And I had them all professionally bound just like good books.  Leatherette covers with gold lettering on the spines and fronts, sewn and glued

And then after all of that Playboy lifestyle concentration, wouldn't you know, I fell in love and got married, then did it again.  (No, neither time to an airline stewardess. And neither ever wore an ittsy, bittsy, yellow polka dot bikini)

So, I've been toting these volumes around for years.  Now I know it's time for me to accept the fact that my Playboy days are over.  Patty said last year that at 67 it was time for me to stop my sophomoric dreaming.  “It’s not gonna happen for you,” she told me. 

So I put my Playboy volumes up for auction on Ebay thinking that perhaps I had been replaced by another young man who lived in an apartment building with airline flight attendants.  He would surely pay a pretty penny for my vintage Playboys.  (I’d have included my pipe collection and humidor, but I don’t know where they are.)

Maybe he and his friends would come across dear Christa Speck’s pictures and know that she was the most beautiful Playmate (September 1961) every.  And contemporaneously I would have to admit to myself that she was never my real life girlfriend, and I would know for sure that she never would be. 

The Playboy volumes didn’t sell.  They didn’t even get a bid.  So Christa Speck, Hef’s cool bachelor counsel, the recipes of Thomas Mario and the dreams of a 1960s young man are stored again in the plastic tubs in my garage.  And a few days ago I hit 68-years.

Copyright 2008 – William S. Cherry
 
BILLCHERRY, REALTORS
DALLAS
Our 43rd Year Selling Texas
1-800 314-7110
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A CRAZY WAY TO SELL -- By Realtor Bill Cherry

One part of Dallas where the more expensive homes are located, has developed the most arrogant approach to sales.  I wonder where these people's heads are.  I wonder if the same approach is being used elsewhere?

The MLS listing instructions more frequently than not read like this:  Listing agent must accompany all showings.  Appointments must be made 24 hours in advance.  Owner's baby naps between 2 and 4 so no showings can be scheduled then.  Please do not request showings on weekends or before 11 AM or after 4 PM.  Dog will be pinned up in the master bedroom, so that cannot be shown.

I see these listings expire and renew over and over for months.  No one seems willing to grasp that it could easily be because they are not accommodating the prospective buyer, and quite frankly, in sales, the one with the money to buy is the one who is supposed to trump.

So what useful purpose accrues by expecting the guy with the prospect to deal with the schedule of the listing agent as well as the unreasonable demands of the seller?

Exactly what does the listing agent accomplish by being at the showing other than 1) getting in the way 2) offering a subtle but obvious insult to the showing agent and the client that the listing agent is there to keep them from stealing or breaking something and 3) interfering with the rhythm of the showing agent's sales presentation?

So to reevaluate this scheme, let's do this.  When Mr. Sewell initiates a similar plan in the sales departments at Sewell Lexus, Sewell Infinity, Sewell Cadillac and Sewell Hummer, go for it. 

Until then, the way the million buck home should be presented and sold is no different than the way the Century 21 agent presents and sells the hundred thousand buck home.

 

 

BILL CHERRY, REALTORS

DALLAS

Our 43rd Year Selling Texas

214 503-8563

On the Web

 
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BLOWING GRASS CLIPPINGS INTO THE STREETS

You don't have to have ever been to Beverly Hills, California to know what its streets look like....exotic landscaping in every yard and teams of gardeners all but cutting every individual blade of grass to make certain the lawns and beds are pristine.
 
But the invention of the motorized blower removed the need for brooms, dustpans, and trips to the city's landfills.  Gardeners blew the clippings into the streets and eventually the junk worked its way into the storm sewers.  The city began spending thousands every year unstopping the sewers, stoppages that had been caused by the gardeners with blowers.
 
What to do?  The moment city fathers gave the OK for the police to fine those caught misuing the blowers, various ethnic organizations cried foul.  Surely this was a guise for the city to look for and harass aliens, since most of the gardeners were from Mexico and Asia.  At least that's what they charged.
 
So the city decided to go at it another way.  It would require all landscaping companies to become licensed, and they would be issued a procedures manual for how they must perform their tasks.  One of the rules was that they had to have evidence of an agreement with an approved disposal site for their waste.  Another was that blowers could only be used to corral clippings into piles which then had to be bagged and disposed properly.
 
Any company or its employee who was caught doing otherwise, was fined and more often than not, had their license suspended for a period of time. 
 
Apparently this solved the problem.
 
Driving down the streets of Dallas not only shows yardmen blowing the results of the freshly cut lawn into the middle of the street, but even the cities landscaping crews doing the same thing.  It's time for this problem to be properly addressed.  Perhaps the Beverly Hills model should be considered.
Tags: landscaping  
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TIME TO SAY GOOD BYE TO "THE NEW YORKER"

When I was in high school, Galveston Ball High School Class of ’58, our speech and drama teacher, Arthur Graham, insisted that to be and remain educated and cultured persons, there were three requirements that should be at the top of the list.  They were that we subscribe to and read the Sunday edition of the “New York Times,” the “Saturday Review (of Literature)” and “The New Yorker.”

 

So for most of the past fifty-two years I’ve done just that, save and except the “Saturday Review” which stop being published in 1986.

 

But I’ll admit that from time to time I’ve become so disenchanted with “The New Yorker” that I’ve discontinued my subscription, sometimes for several years at a time.  I think I'm at that point again.

 

What offends me about “The New Yorker” is its insistence that it has the right to push its political opinions through the articles it chooses to feature.  The letters to the editor that it picks to run are always unbalanced, and support the magazine's stand. 
 
One almost weekly writer for the section titled “Talk of the Town,” Hendrik Hertzberg, continues to take apart any and everything that has to do with Republicans and their party.  And his manner of criticism of President George Bush is often unfair attacks. Hertzberg’s arguments are frequently shallow, with little to no empirical evidence, and his writing style is almost always offensive to me.

 

In the June 23rd issue, writer Peter J. Boyer brings pseudo-intellectual political commentator, Keith Olbermann into commentator sainthood.  Olbermann's credentials are that he was a sportscaster and has a vulgar mouth.

 

My problem is this:  “The New Yorker’s” paid subscription audience is made up of people of all political and religious persuasions, yet rather than to inform and inform with a neutral agenda, the magazine chooses to represent and hawk only one side, its side. 

 

Paid readers aren’t buying the magazine for its one-sided political editorializing.  I think it’s time for me to let my subscription run out again without sending in a renewal.  I'll go back to subscribing to "New York."

 

BILL CHERRY, REALTOR

DALLAS

Our 43rd Year Selling Texas

214 503-8563

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WHAT WE LEARNED IN THE 1960S -- LESSONS THAT CAME TO PASS

In the early 1960s I lived in St. Louis and worked for a bank in Clayton, a suburb.  I was fascinated that the U.S. was moving toward total non-isolationism and what was sure to end up being a member of a very active global economy.

 

The bank was very generous with its financial assistance of employees who wanted to continue their education, especially if it had to do with banking and business.  So I decided I’d take them up on their offer, and go to a local university to explore what this new economy could have in store for America.

 

Interestingly, we learned that Mexicans would probably devour our culture as they would move by droves into the U.S. for employment and a better life for them and their families.

 

And we learned that the U.S. was certain to trip up by not producing commodities it needs to all but sustain life.  Sources of power would probably be the major one, the professor speculated.

 

So here we are.  More than forty years has passed, and by golly, it’s exactly as predicted.

 

This was one time when the old joke about how economists make predictions – “On one hand blah, blah, blah; but on the other hand blah, blah, blah” – didn't hold up.  What was predicted was straight forward and exactly what occurred.

 

We are exactly where we shouldn't be:  We’ve allowed others to take control of our nation’s economy, welfare and being.
 
So what is the solution on immigration?  You temper then enforce the law.
 
And oil?  You flood the market with our reserves, then begin slowly buying back at the deflated price, all the while encouraging the drilling of new wells and building new refineries on US soil.  This will provide immediate and longtime relief.
 
There is no more time for discussion less we wreck our economy and take a good portion of the world's along with us.
 
BILL CHERRY, REALTORS
DALLAS
Our 43rd Year Selling Texas
214 503-8563
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BANK CHARGES -- OFTEN ACCOUNTING SMOKE & MIRRORS

Various surveys, although perhaps not scientific, seem to show two things:
  1. Most people think their banks give them good service at a fair price
  2. Most banks are continually looking for ways to raise and add fees
The most recent tinkering by banks is their overdraft fees, now approaching $50 per item. 
 
If you want to restrict your exposure, you are encouraged to apply for overdraft protection.  Inadvertent overdrafts are charged against another of your accounts at the bank, or against a line of credit.  You pay for the transaction, but your check is not returned to the payee.
 
But here is the trick that goes unnoticed and is making the banks big bucks on overdrafts.  Before checks are posted against your account when it is obvious that the total of those items will overdraft it, they are resorted in descending order by amount. 
 
That way, as they are posted, the liklihood of more individual items meeting the definition of an overdraft is increased.
 
Say your balance is $2000.00 and the checks that are to be charged against your account today are as follows: $10.00, $50.00. $100.00, $500.00 and $2001.00.  The bank will sort the checks so that the $2001.00 check is debited first. 
 
By doing this, all five checks are overdrafts.  If the per item overdraft fee is $50, you are hit with $250.00 in fees.
 
In reality had the checks been sorted in assending amount order, only the $2001.00 check of the group would not have cleared.  Consequently, all of the checks but it should have been honored as sufficient funds items and your one overdraft, the check for $2001.00 should have accrued the $50 fee and been returned or honored as a courtesy. 
 
The bank has made $200 that ethically and morally was not due them.
 
There are any number of charges that banks pass on to their customers that are the result of accounting smoke and mirrors.  For whatever reason, regulations do not seem to be there to protect the consumer, and apparently most bank customers are not astute enough to realize they are being had.
 
BILL CHERRY, REALTOR
DALLAS
Our 43rd Year Selling Texas
214 503-8563
 
 
 
 
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OBAMA NEEDS TO MEET BISHOP T.D. JAKES

From the time we were just children, most of us were taught that our character as well as the degree of our acceptance in society are greatly influenced by the company we keep.  "Hang around kids who use drugs, and you soon will, too."

 

That’s why it’s such a mystery to me that Democratic presidential candidate Barack Obama has managed to accumulate a list of people with questionable backgrounds as what seem to be his only close friends.  It's shocking.  It really is.

 

Of them, the Reverend Jeremiah Wright seems to be the most incendiary in the minds of those who are uncomfortable with Obama.  For most people who are members of conventional denominations, Mr. Wright’s preaching is offensive. 

 

One explanation that seems to crop up over and over is that the big mega-churches that direct their messages to blacks are primarily sympathetic to Mr. Wright’s style.  We are told that we shouldn't be concerned about whether or not Mr. Obama is sympathetic to Mr. Wright's theology, teachings and opinions.  All of the successful black-based churches are teaching the same things.

 

That simply isn’t true.  There are no black congregations in America who have received better spiritual leadership than the 30,000 members of Bishop T.D. Jakes’ The Potter’s House in the Dallas suburb of Oak Cliff.   Bishop Jakes ministry would make a great subject for a doctoral dissertation by a theology student at say, Yale or SMU. 


If Barack Obama were interested in a spiritual advisor who could help him, he and his wife would ask Bishop Jakes to not only be their spiritual advisor, but the spiritual leader of Obama’s campaign.
 
BILL CHERRY, REALTORS
DALLAS
Our 43rd Year Selling Texas
214 503-8563
 
Copyright 2008 - William S. Cherry
http://www.billcherrybroker.com
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FOLLOW REALTOR'S LEAD - MAP TO SUCCESS - AN EXAMPLE

FOLLOWING YOUR REALTOR'S LEAD -- THE MAP TO SUCCESS

There are some components of a real estate transaction that separate it from so many of the others:

  • A listing agent who knows what he's doing
  • A seller who rabidly does exactly what his listing broker instructs
  • A buyer's agent who knows what he's doing
  • A buyer who rabidly does exactly what his buyer's agent instructs 

Yesterday, Dallas agent, 20-year Keller-Williams veteran Cindy Huitt and I completed our representation of our respective clients in what was an extremely complicated deal from beginning to end.  Without going into the details, we sold and closed my listing to her clients for full price.  Very few agents could have replicated our success, I'll promise you.

And that happened in a Dallas neighborhood of other for-sale homes that have remained unnoticed by potential buyers during the two months my client's home was listed until it sold and closed.

Ironically, for the heck of it I went to one of Craig Proctor's free real estate sales seminars last week.  The leader of our group told us and then reinforced many times throughout the seminar, "It doesn't matter whether you like Craig's wording of this ad.  We know the ad works.  Why would you change it?"  And so it goes with the mechanics of a real estate transaction. 

And that's what came to my mind yesterday as my client, Miss Dorothy and I completed our visit to the title company.  From the day she and I met for the first time, the day that I gave her my listing presentation, until yesterday when she got her check, she had done exactly what I had told her to do.  Exactly.  Some complaining, I'll admit, but nevertheless, she let me win every time.  That tact was primarily because she is a good business woman.  Intuitive.

Yesterday the reward and how we got it was apparent.  Miss Dorothy had let me do my job, and Cindy Huitt's clients had let her do her job.  Neither interfered.  Simple.  A formula I always recommend to anyone planning to sell or buy a home.

"A Realtors's Secret Weapons" is an hour-long CD of a radio question and answer program I did with KAAM-AM's famed Money Doctor, W. Neil Gallagher.  We send copies with our compliments to anyone in the U.S. and Canada.  It tells you exactly what you should expect from your Realtor and how to work with him.  Email or phone  for your copy.

BILL CHERRY, REALTORS

Our 43rd Year Selling Texas

Dallas

214 503-8563

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DENNIS MILLER SHOW -- AN EDUCATIONAL LIGHTHOUSE

KSKY-AM 660 is our Dallas station...the one that, at least to me, seems to feature the most responsible talk programming.  Of course these programs are also heard throughout the US via a network of stations.
 
One of the programs, the Dennis Miller Show, has a special offering to its listeners.  Miller is not only an extrordinary thinker, but he is the best wordsmith on the radio.  What comes from his brain via his mouth is extraordinary, so he not only gives a narrative, he gives a lesson in words, grammar and self-expression.
 
KSKY uses a delayed version of the Dennis Miller Show.  We hear it in the early evenings here in Dallas.  It appears that in many other areas of the US, it is heard during the daytime.  I wish KSKY could figure out how to put Miller's show in a drive time slot, not only so more could hear and enjoy it, but so that kids in car pools might be exposed to some mighty good stuff.
 
The Dennis Miller Show -- an educational lighthouse that everyone needs to know about.
 
BILL CHERRY, REALTORS
DALLAS
Our 43rd Year Selling Texas
214 503-8563
 
Copyright 2008 - William S. Cherry
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IDEKER TWINS -- LOOKING FOR LAKE HIGHLANDS JOBS

THE IDEKER TWINS -- LOOKING FOR SUMMER JOBS IN LAKE HIGHLANDS

J.P. and Hank Ideker are twins, and live in our neighborhood, in fact at the top of Rustleleaf Drive just off of Robin Hill.  They are sophomores at Jesuit College Preparatory School.  For those of you who aren't familiar with Jesuit, it's a great pedigree.

Today I was puttering around a bit before I went to a listing appointment, and I saw one of the boys and his dog walking up our front walkway.  He had a hand full of paper, so I figured he and his dog-pal were going to leave one of them at our door.

Sure enough when I checked later in the day, there was the boys' flyer.  They're looking for summer jobs around our neighborhood.  Full lawn service, for an example.  They'll water the plants and take care of your pets while you and your family are on vacation.  They also have the supplies and the stencils to paint addresses on the curb.

So why pick them?  "Customer satisfaction is our highest priority, and we have a flexible schedule.  We do the job right with reasonable prices for each job." 

Now J.P. and Hank have been providing all of these services for a long time, and they've collected "multiple references." They'll be glad to show them to you.

Here's their phone number:  214 340-7948.  Hiring them will put your mind at ease.  And P.S.:  Realtors, these guys can take care of your vacant listings, too.

BILL CHERRY, REALTORS

DALLAS

214 503-8563

 
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Dallas' Own Marketing Trainer -- Petey Parker -- New Book

BLUEPRINT FOR SUCCESS - 14 POWERHOUSE
PROFESSIONALS TALK

 

Real estate training great, Petey Parker, has joined Stephen Covey, Ken Blanchard, Mark Leader, Joy Ohayia, Jim Gottfurcht, Wally Hauck and a handful of others to total 14.

The book, Blueprint for Success is a series of pointed interviews regarding what it takes to succeed in business in this new century. 

Petey sent me a copy last week and I've just finished reading it.  You'll want to, too.

Petey still has the poise of the airline hostess she was when she first entered the business world, but the business experiences that followed found her as a sought after trainer for major corporations.

You see, Petey was a major force as an executive with Ebby Halliday Realtors.  She's got a lot to say, especially how to market to the new adults - the ones she calls the YLs...the "Young Lions.

The book is 19.95.  In addition to bookstores and Amazon.com, you can order your copy from

Petey Parker

Parker & Associates

1717 Arts Plaza, Suite 1907

Dallas, Texas 75201

 

Petey is the perfect keynote speaker for state real estate conventions and a perfect trainer for real estate companies.

BILL CHERRY, REALTORS

Dallas

Our 43rd Year Selling Texas

214 503-8563

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GRANTED IT TOOK 75 YEARS, BUT THEY MANAGED TO SCREW UP RADIO BROADCASTING

The phenomenon of commercial radio broadcasting hasn’t really been with us for very long.  In fact, the first station in Texas, WRR, began as an AM station, and it was owned by the City of Dallas just as it is today, 87 years later.

“Licensed in August 1921, the station (WRR-AM) was originally housed in the Dallas Fire Department and touted as the latest in firefighter communications. When firemen had no blazing fires to battle, however, they blazed the broadcast trail by playing music or telling jokes.

“WRR was the brainchild of inventor Henry Garrett, a Police and Fire Signal Superintendent for the City of Dallas who began tinkering with radio in his off-duty hours. Garrett envisioned radio as the modern way for firefighters in the field to communicate. And he sold city officials on the efficiency and safety value his concept could offer,” so explains the station’s web site.

When radio broadcasting was first regulated in 1927 and then in 1934, the Federal Communications commission made radio broadcasting’s purpose quite clear.  Stations were to operate in the public’s “convenience, interest or necessity….”  So the medium's primary purpose was to inform…to provide news.

But there just wasn’t enough news to fill the daylight hours, much less the nighttime, too, so before long, features were added.  Music, drama, comedy and the like.  But because the stations’ broadcast practices were strictly overseen by the FCC, broadcasters, in the main, made certain that they were conforming by keeping programming in the public’s “convenience, interest or necessity.”

Radio became a trusted influence.  And while it was a business that was paid for by advertisers, U.S. stations and the personalities who appeared on them did their best to police the competence of the products and services that were advertised there.  The snake oil hawkers did it by high powered stations just across the border into Mexico, stations that could be picked up in the U.S.

But as these 87 years have passed, the purpose and the credibility of radio broadcasts have diminished, and that has been in direct proportion to the FCC’s relaxation of the rules and its policing.

I began an avocation as an announcer when I was fourteen.  That was in 1954.  And I have continued it off and on, with my last position being a feature reporter for a Houston television station.  In "real life" I am a Realtor.

How sad it is that today there are few personalities holding on-air positions on stations.  And how sad it is that the stations themselves no longer think they are responsible for what their airwaves are used for.  Informercials hawk side-show tent medicine, totally unreliable investment advice, and on and on, bilking the listeners out of millions of dollars. 
 
All the while, the paid announcers do nothing more than repeat the station’s call letters over and over, and announce the title and artist who will perform the next song.  Each one of them hoping that they will live to see radio's former good name return.  For most, they weren't alive when radio was still in its hayday.  There is one newsman who retains the approach he learned in the 1960s, Dave Mitchell.  For that very reason, I believe he is the best news broadcaster announcer in Dallas.  You can hear him on WRR, and judge for yourself.

Interestingly, announcer/personalities of my vintage can no longer find work in that medium that we grew up and understand.

Copyright 2008 – William S. Cherry

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The Adventures of Yahweh and the Real Estate Broker -- By Dallas Realtor Bill Cherry

One of the major paradoxes of real estate brokerage is rarely, if ever, mentioned.  Yet, it seems to haunt every agent and every real estate company.  It especially bonds and hangs onto those who work the hardest; those who are the most creative in marketing themselves.

 

            You see what most of us do is to take the conventional marketing wisdom – sending out cards and newsletters, cold calling neighborhoods, even putting expensive ads in magazines – and tinker with it.  A splash of door hangers here, a mailing out of football schedules there, becoming very active in Rotary and the church and the PTA and the Junior League, and on and on.  They're the things that are guaranteed to put you in the public's eye.

 

            Lo and behold, one inch at a time our real estate prospects began to increase, our business seems to be on its way to gaining the momentum it needs to satisfy our goal. And darned if we don’t soon get to the point where we are riding high.  Some of us even fall into the trap of bragging to the public that we are at the top.  No other agent is Up There with us.

 

            “My hard work paid off.  My tinkering with the formula of the conventional marketing wisdom has put me on top.  I deserve it.”  That’s what we smugly say to ourselves.

 

            And then, although we are continuing to follow our hybrid of The Conventional Marketing Wisdom Formula, our number of sales and listings begin to diminish.  Not only do they diminish, but we realize that another agent, another company has risen to take our place.

 

            What happened and why?

 

            In the Old Testament, God is referred to as YHWH.  His name is thought to be representative of the sound of the wind.  But since it can’t be pronounced in English because it lacks vowels, the Masoretic bible spells it Yahweh.

 

            And in the Old Testament, as Yahweh is trying out different ideas of how to get along with man, and how to teach man to get along with Him, often times an individual or group finds itself having spurts of Yahweh’s favor followed by his disfavor.

 

            So I’ve chalked my own bouts of real estate good favor and real estate bad favor to the will of Yahweh, not the result of my own doings.  I think His purpose may be to help me keep my feet on the ground and understand the importance of being humble.

 

            Because if I remain patient, soon I begin rising toward the top once again.

 

Copyright 2002 – William S. Cherry

www.billcherrybroker.com

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